What Went Wrong: UD’s Naked Palette

In today’s WWW, I’d like to blog about the palette that kicked off the never-ending craze for warm (arguably) neutrals: Urban Decay’s Naked palette.

Commonly referred to as Naked 1 – even though it was never released as such – this was hailed as an all-time favorite by beautytubers… that is, until the next free PR product came along. I’m not calling out those who genuinely like the palette and have consistently used it since they got it, but when was the last time the Naked palette has been mentioned as a favorite by the big leagues?

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