BAFT: The YT Makeup Bubble (Part 2)

Last week, I started to talk about the makeup bubble that’s encased YouTube in the form of hundreds of videos on makeup hauls, tutorials on “looks,” best/worst makeup buys, etc. I also brought up the fact that the words “guru” and “makeup artist” have been carelessly slapped on a lot of YouTubers, who have done mainly tutorial videos on themselves rather than others. There are exceptions, of course, but they make up a small number.

More likely than not, if I search for a makeup tutorial on YouTube, the video will feature a “beauty guru” that demonstrates how to achieve a certain look using themselves as a model instead of another person. And I’ll be brutally honest: I’m not impressed. They leave me wanting for the days when I grew up watching Ricky Reyes showcase his hairstylist skills on TV.  You could give him any length or type of hair and he’d somehow make it work

Granted, Ricky Reyes spent years honing his skill set as a hairstylist and on people of varying hair types. I don’t know how long prominent YouTube makeup “gurus” have been doing makeup and if they’ve ever done makeup on others (Lisa Eldridge and NikkieTutorials are the only ones I’ve seen), so comparing the two would seem unfair, right?

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BAFT: The Kylie Jenner Challenge – More than Just Sore Lips

Ah, yes. A day late due to life’s surprises, but the least I can do is give you folks something instead of just leaving you hanging until Deal Steal Sundays.

And yes, I’m going to address the infamous #KylieJennerChallenge. I’m sure the topic itself has been beaten today by the numerous criticisms over people (mainly prepubescent or teenage and yes, occasionally the grown woman) trying to imitate Kylie’s famous puckers using a glass jar or plastic bottle or anything that can serve as a vacuum of sorts, resulting in severely swollen lips (and in one case that I’ve heart, a pair of exploded puckers and another case involving the vagina. Yes, someone decided to use their vagina instead of their lips).

The criticisms all focus on how stupid people are for doing the #KylieJennerChallenge, but people fail to address the fact that it just shows the lengths that people are willing to go through to imitate a celebrity to “feel beautiful.” Now, no one’s ever said that but I used quotations to give it a name to work with.

Rather than criticize people for doing the #KylieJennerChallenge, why don’t we criticize the fact that we’ve created a beauty culture that has encouraged women to take on dangerous methods just to “feel beautiful?”

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