TRE / BAFT: FLOWER Beauty and Insta Makeup

What’s up, beautiful blossoms?!

I did say I was going to attempt writing an entry today as scheduled and I’m here. And yes, BAFT is making a one-time comeback today, thanks to YouTube MUA Jordan Liberty’s video on Instagram makeup on the second half of today’s entry. But first, time to get my raised eyebrow back to its normal level.

FLOWER Beauty, as I’ve mentioned before, is a cosmetic brand created by Drew Barrymore that used to be sold in Walmart stores. The brand’s selling point is that it’s plant-infused, cruelty-free, made in America, and uses the same ingredients used in luxury makeup without the hefty price tag. I say “used” because Walmart no longer carries this brand, which raised both eyebrows.

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BAFT / Announcement: Look Like Me!

Welcome back, Beautiful Blossoms, to another week of BAFT! If you’re new here, glad to have you visiting the site! This week is both a BAFT and an Announcement (at the end of the entry): I was struggling to figure out what to discuss this week because nothing thought-provoking really happened. And I didn’t want to be a broken record and repeat topics that have already been discussed in previous entries.

So what’s a girl to do?

Lo and behold, my prayers were answered: a comment by WordPress blogger PhillyFashionGirl gave me this week’s topic. Thanks hon!

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BAFT: Sponsorships in Makeup Blogs / Vlogs

Let’s face it: sooner or later, all the well-known / popular beauty vlogs / blogs will be wooed by the big cosmetic companies with sponsorship and free makeup in exchange for promoting their products. It’s the new form of marketing strategy: rather than have a stranger talk endlessly about the latest item, why not have a familiar face do it?

Familiarity increases vulnerability. That’s just the way the world works.

There is an old thread on reddit’s Makeup Addiction (link here) where redditors discussed their favorite and non-favorite Youtube beauty vloggers. One of the key reasons for the dislike? Sponsorship. Some redditors couldn’t tell if a beauty vlogger genuinely liked the product or did it for the money or freebies, whereas the more seasoned ones knew right off the bat and unsubscribed in protest.

But what really got me to consider this topic for this week’s BAFT was a chance reading of a fellow beauty blogger’s site, where she was consistently accused of selling out to cosmetic companies for free makeup.

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BAFT: Makeup Conventions

This year, I’ll be attending IMATS NYC for the first time after hearing about it via MannyMua’s video about his experience attending the event. He was kicked out of the venue with fellow YouTuber and makeup artist PatrickStarrr for professional and safety reasons: they were supposed to work at a company’s booth to sell makeup brushes, but they left their post to go around and meet fans that were in attendance.

Being well-known Internet celebrities, it wasn’t long before they started drawing huge crowds wherever they were, which led to the IMATS security throwing them out for safety reasons. Manny and Patrick went on YouTube to air their experiences and grievances at the fact that they were thrown out.

People have criticized and defended them regarding the unfortunate experience and I’m not gonna jump on that bandwagon for this week’s entry. I think enough solid points have been thrown out and there’s no sense in parroting them.

The reason why I mentioned Patrick and Manny’s experience at IMATS is because I am actually apprehensive about going: in the back of my mind, will their experience be a repeat this year?

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BAFT: The YT Makeup Bubble (Part 2)

Last week, I started to talk about the makeup bubble that’s encased YouTube in the form of hundreds of videos on makeup hauls, tutorials on “looks,” best/worst makeup buys, etc. I also brought up the fact that the words “guru” and “makeup artist” have been carelessly slapped on a lot of YouTubers, who have done mainly tutorial videos on themselves rather than others. There are exceptions, of course, but they make up a small number.

More likely than not, if I search for a makeup tutorial on YouTube, the video will feature a “beauty guru” that demonstrates how to achieve a certain look using themselves as a model instead of another person. And I’ll be brutally honest: I’m not impressed. They leave me wanting for the days when I grew up watching Ricky Reyes showcase his hairstylist skills on TV.  You could give him any length or type of hair and he’d somehow make it work

Granted, Ricky Reyes spent years honing his skill set as a hairstylist and on people of varying hair types. I don’t know how long prominent YouTube makeup “gurus” have been doing makeup and if they’ve ever done makeup on others (Lisa Eldridge and NikkieTutorials are the only ones I’ve seen), so comparing the two would seem unfair, right?

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BAFT: The YouTube Makeup Bubble (Part 1)

*Please check the What’s New at BBA page to find out the schedule for the entries at BBA.

Hello, Beautiful Blossoms! I know I gave a back-to-back entry last week with Currently Obsessed and then got really quiet until today, and I do apologize for the sudden silence. I was able to squeeze an entry early Saturday morning (think 1-3 AM) because I couldn’t get myself to sleep from excitement about the site, discussing Kiko Milano, and my out-of-town trip that day. It was also my sister’s birthday and my grandma had to fly out, so you can imagine how hectic it was in my apartment.

Then it was back to the work grind. I just found myself falling face-first onto my bed as soon as I got home. Staring at a screen for 7 hours does bloody murder to you.

And in the moments of free time that I get during my work shift, I’m trying to figure out a schedule for Currently Obsessed, BAFT, and The Raised Eyebrow – how many days in between should I schedule the posts? What topics do I go over for BAFT and TRE that hasn’t been beaten into submission in the beauty and blog scene? Do I include product recommendations or reviews on the site?

That’s just part of what runs in my head the moment I think about BBA. As Temptalia’s Christine once advised, “remember: content is KING.”
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