I’m interested in hearing your saucethoughts, Beautiful Blossoms! Has makeup peaked around 2016, when beauty vloggers were hawking left and right about their OGs, their favorites, their must haves, etc.?

Or have we yet to witness the peak of makeup? And yes, just as with fashion, makeup styles go through cycles, but in this current economic climate, makeup is becoming a status purchase, but unlike the Stanley tumbler craze, it isn’t going to be a flash-in-the-pan phenomenon.

Department store is already considered a luxury buy (look at me straight in the eyes and tell me those price tags are not eye-watering). But even buying something from Sephora is considerably the same tier (people don’t shop there because it’s cheap, let’s be real) now, since we’re not getting our money’s worth (shrinkflation is real) and drugstore is creeping up on claiming the title of middle-class purchase.

As long as cosmetic companies continue to believe that makeup is an elastic buy, they will keep pushing the price goalpost until the pitchforks and torches come out from their target market.

– Blossy 🌸