Choosing Platforms: YouTube vs Blogging

When I wanted to create an online presence to discuss my personal beauty preference(s), blogging was the first thing to come to mind. At the time, many people were flocking to YouTube with the hopes that they’d be the next big beauty channel with subscribers, free PR, and millions of views. From a business standpoint, I was basically on the counterflow to what seemed to be the tried-and-true route for making waves in the scene.

But why blogging and not YouTube?

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2 Videos Today!

After a really long night of trying to configure my recording setup and waiting for YouTube to FINALLY upload my damn footage, the first of 2 BBA Reviews is up for viewing!

You’ll see what I mean when you watch the vid. I do apologize that it’s a long one (I’m working on being less nervous with the webcam) but I wanted to cover all my bases.

Hope you Beautiful Blossoms enjoy!

BAFT / Announcement: Look Like Me!

Welcome back, Beautiful Blossoms, to another week of BAFT! If you’re new here, glad to have you visiting the site! This week is both a BAFT and an Announcement (at the end of the entry): I was struggling to figure out what to discuss this week because nothing thought-provoking really happened. And I didn’t want to be a broken record and repeat topics that have already been discussed in previous entries.

So what’s a girl to do?

Lo and behold, my prayers were answered: a comment by WordPress blogger PhillyFashionGirl gave me this week’s topic. Thanks hon!

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BAFT: Sponsorships in Makeup Blogs / Vlogs

Let’s face it: sooner or later, all the well-known / popular beauty vlogs / blogs will be wooed by the big cosmetic companies with sponsorship and free makeup in exchange for promoting their products. It’s the new form of marketing strategy: rather than have a stranger talk endlessly about the latest item, why not have a familiar face do it?

Familiarity increases vulnerability. That’s just the way the world works.

There is an old thread on reddit’s Makeup Addiction (link here) where redditors discussed their favorite and non-favorite Youtube beauty vloggers. One of the key reasons for the dislike? Sponsorship. Some redditors couldn’t tell if a beauty vlogger genuinely liked the product or did it for the money or freebies, whereas the more seasoned ones knew right off the bat and unsubscribed in protest.

But what really got me to consider this topic for this week’s BAFT was a chance reading of a fellow beauty blogger’s site, where she was consistently accused of selling out to cosmetic companies for free makeup.

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