Let’s face it: sooner or later, all the well-known / popular beauty vlogs / blogs will be wooed by the big cosmetic companies with sponsorship and free makeup in exchange for promoting their products. It’s the new form of marketing strategy: rather than have a stranger talk endlessly about the latest item, why not have a familiar face do it?
Familiarity increases vulnerability. That’s just the way the world works.
There is an old thread on reddit’s Makeup Addiction (link here) where redditors discussed their favorite and non-favorite Youtube beauty vloggers. One of the key reasons for the dislike? Sponsorship. Some redditors couldn’t tell if a beauty vlogger genuinely liked the product or did it for the money or freebies, whereas the more seasoned ones knew right off the bat and unsubscribed in protest.
But what really got me to consider this topic for this week’s BAFT was a chance reading of a fellow beauty blogger’s site, where she was consistently accused of selling out to cosmetic companies for free makeup.
Continue reading “BAFT: Sponsorships in Makeup Blogs / Vlogs”