Let me start this week’s TRE by saying that I’m not one to rain on someone’s parade. I’m not gonna make myself any more successful by being a Debbie Downer on someone else’s success, so why bother?

But sometimes, there are achievements that have me scratching my head in wonder. How the hell does THAT become successful? And by THAT, I’m talking about Kylie Jenner’s Cosmetic Line Lip Kit. I still can’t wrap my head around the fact that her original lip kits sold out – now that she’s released more colors, they sold out as well.

What. The. Freakin. Fuck.

The Kardashians are considered to be the epitome of “trash tv.” Yet somehow, almost everything they smack their name onto becomes an instant moneymaker: Kim’s game and emojis, hair care line (not seeing a lot of raves for their cosmetic line), books by Kim and Kris (I don’t think Kendall and Kylie’s novel hit the bestsellers list) and now Kylie’s lip kit.

I don’t understand all the hype behind the lip kits. I honestly don’t. It’s just a lip liner and a liquid lipstick in one shade. And if NikkieTutorials was right about her tip, ColourPop sells a cheaper version of the same damn thing. So why is it that people are willing to shell out $29 for a lip set that could be duped for much much less?

I can’t tell you the number of times peeps have mentioned how expensive makeup is or how they wish they can afford the signature brands and all that jazz. But somehow, people are willing to fork their money over an overpriced product just because of the name that’s been slapped onto it. And no, buying Kylie’s lip kit will not give you her lips. Nor will it make you look like her. She admitted to using lip injections in an interview, for cryin’ out loud!

And then there’s the issue of Kylie changing her brand from Lip Kit by Kylie to Kylie Jenner Cosmetics. Girl, you only released a lip kit line – until you officially release more than that, I will refer to what you’re selling as lip kits, not cosmetics. Selling an overhyped and overpriced liquid lipstick and matching lip liner does not make you a cosmetic creator. It’s an insult to those people who had to work their way up to make their own cosmetic line under their name.

I’m also gonna call BS on those people who claim that Kylie’s lip kits don’t dry the lips. I gave the liquid lipstick a go with Anastasia Beverly Hills in Pure Hollywood without the lip balm. Holy shit, I never imagined my dry lips could get worse.

And that’s when my cousin told me that ALL liquid lipsticks are supposed to be drying. Go figure – matte doesn’t exactly scream hydrating.

Check back next Sunday to find out what will have BBA raising its eyebrow over! Stay blooming, Beautiful Blossoms!