BAFT / TRE : Reading Really IS Fundamental

Today's entry was prompted by a quick glance at this little bugger below: I picked this up during the good ol' days when e.l.f. standalone stores still existed (Pepperidge Farm remembers). This particular foundation was designed for people with oily skin (and I wasn't too fond of the other type of foundation that was available. …

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WWR: Mally Beauty Nude Attitude

The first time I became aware of Mally Beauty was when my cousin and I visited Ulta and we happen to wander by the shelf space that the brand occupied. My cousin told me that her maternal aunt used their products via QVC and that it worked well for her. At that point, I felt …

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Makeup I Thought I’d Love Forever # 1

But time proved me wrong and removed those rose-colored glasses. This first of many entries in this series (I really need to keep track of how many of these I've created) features two makeup products that weren't as great as I thought they were. I really thought I'd love the products mentioned in this series …

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BAFT: Long-Wear Makeup

One interesting trait that I've noticed as of late is the industrial standard claim of "long-wearing" or "long-wear" makeup. As in, the makeup lasts so long, I don't need to bring my makeup kit for touch ups. It sounds convenient at first - I wouldn't have to worry about checking myself with my compact mirror …

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Choosing Platforms: YouTube vs Blogging

When I wanted to create an online presence to discuss my personal beauty preference(s), blogging was the first thing to come to mind. At the time, many people were flocking to YouTube with the hopes that they'd be the next big beauty channel with subscribers, free PR, and millions of views. From a business standpoint, …

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What Went Wrong: UD’s Naked Palette

In today's WWW, I'd like to blog about the palette that kicked off the never-ending craze for warm (arguably) neutrals: Urban Decay's Naked palette. Commonly referred to as Naked 1 - even though it was never released as such - this was hailed as an all-time favorite by beautytubers... that is, until the next free …

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